Virtual Reality is filling the headlines in the past years. With its many uses, it appears less like a digital medium and more like a mind of its own, taking over the world; Firefighters use it to train for an emergency, Game developers use it to sell more games and Brands use it to promote their new products.
If you are one of the marketers, interested in entering a Promotional VR Application Development Process, here are 5 things you need to know:
DEVELOPMENT IS REWARDING
A Promotional VR Experience Development is a fairly long and complicated process, but the rewards are what makes it worthwhile. According to a YuMe study, Virtual Reality elicits 27% higher user engagement than traditional 2d content. It also keeps the user focused on the product 34% longer than traditional video advertising.
Those numbers alone give Virtual Reality a definitive edge in the marketing space, but the benefits of an Interactive VR Experience keep on coming. It attracts live event visitors to the booth, improves Brand recognition and increases customer loyalty. It can also improve the sales numbers and improve your Brand image.
A properly developed VR Experience really can turn your business around, which brings us to the next point.
KNOW THY AUDIENCE
Virtual Reality is a new and exciting medium, but at the end of the day, it is just that. A medium. Marketing has not changed overnight, because Virtual Reality has entered the game. As with other projects, the development of a Promotional VR Experience starts with a plan. And at the heart of this plan should be users. Your users. Your target audience.
The more you know about your target audience, the more you can personalize the VR Experience to them. And personalized content performs better than generic content, 80% of marketers say.
WHAT ARE YOU TRYING TO ACHIEVE?
Knowledge about your target audience comes in handy when thinking about the goals of a Promotional VR Experience as well. In order to get your message successfully through to your potential customers, you need to have a clear idea about what you are trying to achieve.
People are more likely to buy from Brands that promote their products with a VR Experience, a study by Adweek says. And that is fine if you are looking to increase your sales, but perhaps you have another goal.
Are you looking to promote your product within a specific target audience? Are you looking to improve the recognition of your Brand? Or are you looking to attract more visitors to your booth and create an unforgettable experience at a live event?
PROMOTIONAL VR EXPERIENCE AT A LIVE EVENT
Live events – such as expos and trade shows – are the perfects setting for a Promotional VR Experience. Because the users all want to try the experience for themselves, it creates a hype around your booth that is difficult to replicate with other promotional efforts. You can read more about it in 5 Key Takeaways from Feel the Future Expo.
What you do need to know about using a Promotional VR Experience at a live event, is that it cannot replace the actual salesman at the booth. The VR Experience acts as an attention grabber and clients report 29-33% more leads generated from trade shows and expos. But you do need someone at the booth that walks the user through the experience and talks to the user after the experience is over.
Creative Solutions employs several tactics that limit the work needed by the salespeople and improve the overall performance of a VR Experience at a live event. For example, we recommend using a big-screen TV that is connected to the VR system and shows what the user is experiencing in the virtual world in real-time. This helps users see what is in the experience, how to use the controls and what can they expect. It also creates a dynamic promotional video for visitors passing by and attracts their attention.
That way, the VR Experience works with your team and lets the salesman focus on what they do best.
DEVELOPMENT TAKES TIME
If you are now thinking: YES! I want to use a Promotional VR Experience at our next trade show, you will need a bit of patience. The development of a Promotional VR Experience takes one and three months, depending on the complexity and quality.
The good news is that there are several things you can do to speed the development up. For example, think now about the future and start searching for a development studio three months before the live event you are targeting. Another thing is to meet the development team with a clear idea of what you are trying to achieve and whom you are targeting.
During the development of a Promotional VR Experience, you can make sure you answer the questions from the development team in a timely manner and stay in contact with them to course correct the development if needed.
And although the development of a Promotional VR Experience might take a bit of your time, the rewards at the end more than make up for it.
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