Let’s face it. Technological innovations have always impacted digital marketing. Virtual Reality is just the latest innovation that marketing managers can exploit in order to get better ROI, better exposure and a better connection to their potential clients.
Why should I care?
You might think that virtual reality will come and go and no one will notice, but the numbers paint a completely different picture. By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion. This year, the user count will reach 171 million users. That is 171 million potential clients, that you can make a connection with via virtual reality.
Why does Virtual Reality work as a marketing tool?
The best marketing campaigns are based on story-telling, experience and emotions. People are driven by emotions and the only way to make a strong and lasting connection between a brand and a person is through emotions.
Virtual Reality is an immersive, emotional, intriguing experience that invokes emotions. Judging by the neuroscience-informed research, conducted by YUME Inc., Virtual Reality has incredible marketing potential. During the research, VR elicited 27% higher emotional engagement than a 2d environment, while also keeping users interested for 34% longer periods of time. Imagine that. While traditional ads struggle to keep people interested for more than a few seconds, virtual reality keeps users focused for long periods of time. Imagine all that focus on your product.
Examples of creative VR campaigns
Volvo produced the first virtual test drive, allowing potential customers to test the Volvo XC90 anywhere, anytime.
Ledluks VR Showcase:
A product showcase made by Creative Solutions allowing the user to experience and fall in love with Ledluks’ LED lights.
The user has the ability to test the LED lights with real-life settings in the virtual world.
Destination British Columbia:
Made a VR experience of the Great Bear Rainforest. Instead of blogging about the destination or shooting nature videos,
Destination British Columbia increased visitor numbers by preparing a VR experience for them.
The Future of Virtual Reality
These and other project showed that Virtual and Augmented realities both have enormous potential as marketing tools.
Some of the biggest names in the industry are already using the technologies to generate leads and increase sales.
How can virtual reality help your business?
Keywords: #VR #VRMarketing #VirtualReality #DigitalMarketing #DigitalTransformation #Digital